One question, answered
A defined project with a clear finish: a business case, a pricing review, a cash forecast, a dashboard.
“I have a call to make, and I want the numbers first.”
Why Fractional
The gap between a bookkeeper and a CFO is where good businesses stall.
Most business owners I meet have a bookkeeper, a tax accountant, and a stack of QuickBooks reports nobody reads. What's missing is the layer in the middle: someone who connects the financials to the decisions in front of you.
Going It Alone
The cost of the empty seat.
- Decisions on instinct. Your instincts got you here, but gut feel doesn't scale.
- Cash surprises. Growth eats cash faster than profit replaces it. Without a forward view, you find out about the squeeze too late.
- Hidden profit leaks. Unprofitable customers, mispriced services, and creeping overhead that no one is watching for.
- Missed opportunities. The expansion you could not confidently green-light. The raise you were not ready for. Caution born from not knowing the numbers is still a cost.
The Fractional Answer
Senior finance, right-sized.
A fractional CFO closes the gap without forcing the full-time decision: senior finance leadership for the slice of time your business actually needs, at a fraction of the cost.
With vrdnt analytics, it is not a watered-down version of the role. It is the same partnership I brought to billion-dollar operating teams, scaled to your stage. We build the systems, surface the answers, and sit in the decisions together. When you do grow into a full-time finance function, the foundation is already built.
What I Do
Senior finance, scaled to your stage.
Be confident that you're making informed decisions with tools customized to meet your company's specific needs.
Financial Planning & Analysis
Budgets, forecasts, and decision-grade models for pricing, hiring, and growth bets. They show where the business is heading, not just where it has been.
Cash Flow Management & Forecasting
A clear 13-week and long-range view of cash so payroll, growth bets, and slow seasons never catch you off guard.
Reporting Dashboards & KPIs
Dashboards that surface the metrics that actually drive your business, including where profit is leaking by customer or product. Built to your design, not a generic template.
AI Workflows for your Business
Practical workflows that protect your data, keep human judgment in the loop, and drive efficiency where it counts.
How It Works
Where we start depends on where you are.
No two companies come in with the same question, so there is no single package. Most engagements begin in one of three places.
A 90-day foundation
Clean up the data, plug the margin leaks, and build a forward-looking model you can actually trust to run the business.
“I want the whole picture, and I'm not sure where the gaps are.”
Ongoing fractional CFO
Embedded financial leadership on a weekly or monthly cadence, backed by a live forecast that evolves as your business moves.
“I want someone in the room as the big decisions come up.”
Not sure which fits? Book a discovery call and tell me what is going on. I will tell you where I would start, and I will tell you if I am not the right help.
What a 90-day foundation usually looks like
This is a common shape, not a script. The order and the pace follow your business.
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First 30 days
See clearly
I review the last year of financials with you and your accountant, find the blind spots, and agree on the numbers that matter.
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Days 30 to 90
Build the instruments
A forecast, a cash plan, and a dashboard your team will actually open.
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After that
Keep the rhythm, or hand it off
We keep meeting on whatever rhythm fits, or your team runs it with what we built. Your call.
About Brandon Nunnally
Over 25 years inside the businesses, not just the spreadsheets.
I started vrdnt analytics to give owner-run businesses the kind of finance partner I was for operating teams at some of the largest companies in the country.
For over 25 years in corporate FP&A, my job was helping leaders decide what to do next. How should we price this? Will this investment pay off? What will the plan really cost?
Good decisions start with knowing where you stand, and a strong bookkeeper or controller gives you that. I build from there. Can you afford the next hire? What happens to cash if your biggest customer pays 30 days late?
I want to know your business almost as well as you do, and to be the person you call when you're weighing a big move.
Common Questions
What owners ask before the first call.
Who do you typically work with?
Owner-run businesses, usually between $2 million and $25 million in annual revenue. That is the stage where the decisions get bigger than a bookkeeper can help with, but a full-time CFO is not yet worth the cost. If you are outside that range, ask anyway.
Do I need to change my bookkeeper or accounting software?
No. I work with what you already have, whether that is QuickBooks, Xero, NetSuite, or something else. Your bookkeeper or accountant keeps the books, and I build from them. If the books need cleanup before the numbers can be trusted, I can help with that or work alongside your accountant to get it done.
How is the work priced?
Every engagement is priced around what you actually need. After our first conversation you will get a written proposal that spells out what is included. A defined project has a set fee for that scope, and ongoing work is priced by how involved you want me to be. If your needs grow along the way, we talk it through and update the proposal together before the work changes, so there are no surprises on either side.
How much of my time will this take?
As much as your business needs. Some clients want a monthly strategy session. Others want to meet every week, or more, while a big decision or project is underway. We set the rhythm together and change it as your needs change. I keep a small client list on purpose, so I have the time to go deep with each one.
How do you use AI, and is my data safe?
Your financial data is only used in tools you have approved, and never in tools that train on it.
What happens on the discovery call?
It is a 30-minute conversation about where your business is today, what you are trying to decide, and what is getting in the way. Nothing to prepare. By the end you will know whether I am the right fit, and if I am not, I will tell you who might be.
Start the Conversation
Ready to see your numbers clearly?
No pressure. Let's have a 30-minute conversation about where your business is headed and whether I can be the right finance partner to help you get there.
Book a Discovery CallOr write to [email protected]